Under the leadership of Jean-Claude Biver, TAG Heuer has been able to approach different consumer demographics on a range of fronts – each in a relatively loud manner, which is what performs well today.
While the previous generation Link wasn’t as visually assertive, it was also less controversial (and perhaps not an amazing seller). It might be no accident that TAG Heuer designed the Link to be so polarizing. The Swiss are good at this for a reason as they often have an innate sense of “just enough” when it comes to elegant, refined watch design. One might argue that both the dial and the bracelet can be avant-garde – but such attempts usually end in product design sensory overload. If the dial is mostly business, then the bracelet is free to be more fun. Noticeably tapering and thick on the wrist, the Link bracelet steals the show when it comes to your attention – away from the dial. While the current Link model certainly has the hallmark brushed finishes of the larger family of Link timepieces, it also has a lot more polished surfaces than any other TAG Heuer Link I can think of. The new Link is all about contrast polishing with brushed surfaces, and a lot of polished surfaces. The Link has actually traditionally been all about excellent brushed finishing on curved surfaces and those models were very nice. In fact, the biggest difference between the 2017 Link Men Calibre 5 and some previous generation Link models is how much attention they are trying to get through polished surfaces. If you are someone who isn’t into a lot of polish and prefers a more demure or subdued look for a men’s business watch, then move on now. While you can size this bracelet yourself (with the right tools), I would not recommend it. It also retains that infuriatingly complex bracelet construction system that begs to be adjusted exclusively by a trained professional. The new Link bracelet is beefier and a lot more polished. TAG Heuer retains the core DNA of the “S-curve” link, Link bracelet, but renders it in a totally new way. The TAG Heuer Link collection has and continues to be all about the bracelet.
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